How to Become a Beauty Therapist: A Complete Guide

Are you passionate about all things beauty and skincare? Dreaming of a career in the booming beauty industry or looking to start a side hustle that gives you the freedom to be your own boss? Well, now’s the time to get qualified. The beauty industry is having its moment and it’s not slowing down anytime soon. In 2025, industry experts predict it will surpass a whopping $800 billion in revenue globally. 

So, how can you take advantage of this growth and build your beauty industry career? To help you get started, we’ve put together our expert tips in a comprehensive beauty therapy training guide.Discover the different types of roles available, the skills you’ll need, and the fantastic courses offered by Demi International that can take you there.

Your career #GlowUp starts here!

Steps to become a beauty therapist

Starting your beauty therapy career has never been easier. Whether you’re upskilling or changing careers, here are the essential steps to get you on your way:

1. Get qualified: Demi International’s SHB50121 Diploma of Beauty Therapy, will help you fast-track your career without the need to get a Certificate III qualification first. Study full-time, part-time—and online, with our flexible study options.
   
   
2. Learn the practical: Train in our world-class student salons at six campuses across Queensland, ensuring you’re job-ready with hands-on experience. Our 98.3% graduate success rate is proof that practical training is key to building a strong career foundation.
   
   
3. Practise, practise, practise: Another way to refine your skills is by practising with friends and family. Think of it as your personal testing ground where you can work in your own time at your own pace. The more you practise in diverse settings, the more confident and skilled you’ll become. 
   
   
4. Build your portfolio: Showcasing your work is a great way to get noticed early in your beauty career. Post your best brows, stunning facials or creative nail designs to attract clients and impress future employers. A polished online portfolio helps you stand out, stay connected with trends and build your reputation – giving you a headstart on others. 
   
   
5. Keep an eye on industry trends: What’s going to be the next big thing? You’ll need to stay in the loop with any new trends. Part of the Demi difference is the networking opportunities you’ll have with other students and teachers—long after you graduate. It’s one of the many reasons why we’re Queensland’s Small Training Provider of the Year.

Choosing your study pathway

Getting the right qualifications is key to becoming a successful beauty therapist in Australia. While the industry may not be heavily regulated—yet— having a nationally recognised certification sets you apart as a professional in the eyes of clients, employers and peers.

Starting with a SHB30121 Certificate III in Beauty Therapy is an option, but why not aim higher from the get-go? Demi International’s SHB50121 Diploma of Beauty Therapy is the highest nationally recognised course in Australia, with an impressive 98.3% completion rate. 

Let’s break it down.

Certificates

A Certificate III in Beauty Therapy is your entry-level qualification for the beauty industry. This foundational course covers the essentials and can be completed in about six months, depending on your study load. 

While it provides the basic skills needed for the field, those looking to broaden their expertise might consider a dual certification. A great option here is our Demi International SHB30121 & SHB30221 Certificate III in Beauty with Makeup Speciality – Dual Qualification, combining basic beauty therapy skills with makeup application.

Diplomas

If you’re serious about making this your career, Diplomas are where it’s at! Demi International’s SHB50121 Diploma of Beauty Therapy is Australia’s highest nationally recognised beauty course. With a fantastic 98.3% graduation rate, it’s proven to set you up for the best chance of success. 

This diploma typically takes 12 months to complete full-time, but you can also choose part-time over 18 months. It’s all about fitting your lifestyle! For those dreaming of running their own show, our SHB50216 Diploma of Salon Management would also be a great option, and can be studied as a dual diploma.

High school vocational education and training (VET) pathways

Still in high school? No worries! Get a head start with VET beauty courses. These programs blend practical experience and academic study, setting you up for success early on. Better yet, you can study while you’re still at high school. It’s never too early to start your beauty journey!

Certifications and supplementary training

Beyond the basics, there are loads of opportunities to upskill and specialise. Short courses like HLTINF005 Maintain Infection Control and Laser Safety ensure you stay ahead of the game. These certifications are tailored to the treatments you want to offer, keeping your skills sharp and your clients safe.

What does a beauty therapist do?

As a beauty therapist, you’ll focus on enhancing your clients’ appearance and skincare wellbeing through a range of services. You may specialise in one type of treatment, or you may offer a variety of services. Here are the most common beauty therapy treatments:

• Skincare analysis and treatments like facials and masks
• Hair removal methods including waxing and electrolysis
• Nail treatments, manicures, pedicures and nail art
• Massages, spray tanning and other body treatments
• Makeup and cosmetic application

With other similar professions in the industry—like cosmetologist and esthetician—the role of a beauty therapist can be broad. Read more about the varied role of a beauty therapist.

Career options for beauty therapists

Beauty therapy offers a world of diverse and exciting career opportunities. Can you see yourself working as a:

• Freelance Beauty Therapist: Set your own schedule and offer personalised services to clients in their homes or your own studio.
• Spa or Salon Therapist: Work in luxurious spas or bustling salons, providing top-notch beauty treatments.
• Beauty Consultant: Offer expert advice on skincare products and treatments, usually working in retail or for beauty brands.
• Makeup Artist: Specialise in makeup for events, photoshoots or the theatre, enhancing clients’ natural beauty.
• Beauty Therapy Trainer: Share your knowledge and train the next generation of beauty therapists at educational institutions.
• Cruise Ship or Resort Therapist: Travel the world while offering beauty treatments to guests at high-end resorts or on cruise ships. 
• Medical Aesthetician: Work alongside dermatologists or plastic surgeons, providing advanced skincare treatments.
• Nail Technician: Focus on manicures, pedicures and nail art, creating stunning looks for clients’ hands and feet.
  

How much do beauty therapists earn in Australia?

Let’s talk numbers. According to Seek, beauty therapists in Australia can earn between $65,000 and $70,000 annually. But there’s more to it than just the salary. Your earnings can vary based on several factors, including your employer, location, hours worked, area of expertise and experience level.

For beauty therapists who are self-employed or run their own business, the earning potential can be far greater. You get to set your own rates and enjoy the flexibility of working hours that suit your lifestyle. Of course, being your own boss comes with its own set of costs and considerations, but the independence and potential for higher earnings can be worth it.

Essential skills for becoming a beauty therapist

Beyond the education and training requirements, you might wonder if you have what it takes to become a beauty therapist. For most, a passion for beauty and skincare piques their interest. However, these skills are also helpful in forging a successful career as a beauty therapist. 

• Communication: In a client-facing business such as beauty therapy, communication skills are critical. Being a gentle and respectful communicator, addressing people’s concerns and questions, and providing a high level of customer service are necessary.
• Time management: Managing a busy schedule with numerous appointments, in addition to the other duties, is a significant part of the beauty therapist role.
• Dexterity: Fine motor skills, attention to detail, and efficient movements allow these experts to provide beauty services at an expert level.
• Creativity: With services like nail design, makeup application, and cosmetic tattoos, a beauty therapist should feel comfortable being creative and harnessing their artistic flair.

Working as a beauty therapist in Queensland

Don’t just take our word for it, listen to what our graduates have to say in our latest beauty therapy video.

If the thought of starting your own beauty business is what you’re after, here are a few details to keep in mind:

• Where’s your ideal location? Home salon, mobile service or leasing a property? Each setup has its own flair and needs.
• What’s on your service menu? Decide your services, ensure you have the tools, and set prices to keep those profits rolling in.
• Don’t forget the paperwork. You may need permits, licenses, tax and insurance. Tick off all the official boxes for a smooth start.

Our community is very important to us, and our  Demi International job board is a great real-time resource to view current beauty therapy positions within Australia. Check it out now for a good idea of what to expect in the job market.

Let’s get you started

Demi International is your launchpad to a rewarding beauty therapy career. With nationally recognised courses, hands-on training, and a proven track record, we’ll help you turn your passion into a profession.

Chat with our friendly Course Advisors today and start turning your passion into a profession. The beauty industry is calling—will you answer?